Business Analyst and Technical Writer’s Guide

Writer’s Goals

1) “Easy to read”.

2) Reader ‘captivates the contents’.

3) Reader likes writer, because her/his   way of thinking matches with writing style of writer:

Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my blog. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.)

…or something like this:

The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickies to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.

Business Communication

Type/Class	Theme	Objective
Technical paper, Manual or Procedures	Linear Thoughts	Inform , Educate
Sales Letter	Persuasive	Create a Call To Action
Story Telling	Emotional	Narrate,  Educate
Report or Inter Office Memo etc.	Strictly Informative	Request a decision, inform
Executive Summary	Strictly Informative	Inform , Educate, Update
Article	Strictly Informative	Inform , Educate, Update
Blog	Strictly Informative	Inform , Educate, Update
News	Informative	Inform , Educate, Update
Business Planning	Linear & Logical Thinking	Inform , educate,  request a decision,  create a call to action